The story behind EWA is a vision embedded in the heart as opposed to just a concept. Yes, millions of cosmetics are in the world but this is special. EWA means beauty in the Yoruba language of western Nigeria. It is not just physical beauty but beauty in every way. Beauty is in you, Beauty is your warm unique smile, the expressions of your magnificent soul. Your beauty is what makes you whole.
The vision here is to go with the beauty within a person, as beauty is eternal. We are all unique women, with experiences and memories that tie together seamlessly into a blanket of our own versions of beauty. We are different shapes, sizes, colors, and heritage. The Models you see are my family members, they are mothers, daughters, sisters, cousins and grandmothers. We are activists, innovators, achievers and inspirations. We are the lives and change we create, and that is beauty. EWA products are made to enhance that beauty.
We strongly believe that every woman is beautiful. We are hoping with EWA you will look at the mirror and say, “I AM BEAUTIFUL” in my own way. Not the way the world calls it but the way you enhance it and the confidence that your bodies radiate with it. Beauty is knowing the infinity of yourself.
We like what C.S. Lewis had to say about it.
“We do not want merely to see beauty… we want something else which can hardly be put into words- to be united with the beauty we see, to pass into it, to receive it into ourselves, to bathe in it, to become part of it…..” That is what EWA is.